We are going to show you many easy and creative ways to sell and market travel. We believe you must decide what specific market you want to focus on. This is an all-important decision for you because it will greatly affect your bottom line: profitability. Consider these questions and steps.

1. What are your opportunities and obstacles? Look around you in your community, the people who live there, the lifestyle, the institutions, the economy and your competition. You'll never get rich running a steak house for vegetarians; marketing begins with the market, not the marketer.

2. How is the local economy faring?   Who are your competitors?   What makes InteleTravel.com and you different from them?   What do we do better, and what not so well?   Who are your potential clients?   What is their income level?   Gender?   Age? Marital and family status?   How well educated are they?   Are they experienced travelers?   Do they have strong ties or interests in specific parts of the world or certain activities?

For instance, if you have a customer base of professionals over 35 years of age earning at least

$50,000 annually, you may choose to market a luxury cruise appealing to mature adults, rather than a Iow-cost package to Cancun.   It is best to network through people you know, but you can expand your study by going to the library reference section or your Chamber of Commerce.   Capture more and more information about your customers.   The more specific you can be in describing the profiles of the groups you are trying to reach, the easier it will be to sell to them.

3. To what groups or organizations do you or your contacts have connections? Do you have access to directories or membership lists for mailings?   Does any location available to you provide opportunities for using displays to attract clients - a club lobby, a school or office bulletin board, a friend's store?

4. Once you have made this decision, write down a marketing plan of how you will sell and promote these products. All good marketing plans have timetables and goals to be achieved.   Follow your plan, step by step, and establish a realistic timetable for results. Then track your progress against your expectations to determine if you need to make any mid-course corrections.